Heba Sayed is a seasoned marketing and communications leader with over 20 years of experience driving growth, brand strategy, and digital transformation across the Middle East, Africa, Turkey, and India. She currently serves as Head of Marketing & Communications at Exabeam, a global cybersecurity leader, where she oversees strategy and execution across IMETA, delivering award-winning campaigns, driving measurable ROI, and positioning the brand as a thought leader in threat detection and response.
Previously, Heba led GTM strategy for IBM Hybrid Cloud and AI across MEA, spearheading innovative growth initiatives and cross-unit collaboration. A recognized voice in the industry, she is a LinkedIn Top Voice, CMO Council Advisory Board member, and has been named among the Top 40 Marketing Executives in MENA. Heba is also a public speaker, mentor, and advocate for women in tech, supporting the next generation of leaders while shaping the future of marketing and technology in the region.
